Problem-based learning (PBL) is a pedagogical approach that enables students to learn while engaging actively with meaningful problems. Importantly this work will be carried out with ongoing reflection on issues of copyright and cultural appropriation and its application to commercial print design.
The brief will require students to undertake a small research project to forecast colours and patterns. Students have the opportunity to develop and print a fabric strike-off of their design. Students will use both analogue and digital processes to produce their work and develop a portfolio that demonstrates their understanding of the theory and application of colour and print design. Students develop their knowledge of colour theory and its relationship to fabric and fabric designs, integrating colour in the development of a range of print designs (placement and repeat). Emphasis will be placed on the relationship between textile type, print design and surface, applying knowledge of fabric composition, properties and performance.
Producing a series of design folios, students continue to advance their technical drawing, fashion illustration and software skills through the development of design outcomes relevant to defined market segments of the student’s choosing.ĭigital Print Design provides students with the opportunity to develop both their textile knowledge and skills in manually and digitally generating original prints and colours for commercial print. Through this investigation, insight is provided into the roles that different consumer segment behaviours have in the development of brand positioning and design outcomes. Students are exposed to case studies, cultural readings and analysis of contemporary fashion systems, designers, and brands. Students are also engaged in exploring emerging systems that will be the future of the industry. Students examine the concept of fashion market classification through the analysis of international retail, design, production, and technological system influences upon particular market segments. This subject develops students understanding of the complex inter-relationships that exist within Global Fashion Systems and how brands develop their position within or across market classifications.